Association-supported
A distributor network built with the support of trusted trade bodies and associations, with on-ground camps and co-branding.
India's B2B distribution network
Where India's brands meet trusted distributors
Vitrak brings distributors — onboarded through trusted trade associations — onto a single platform. Showcase your brand, receive structured enquiries, run geo-targeted campaigns, and talk over privacy-protected calls.
- Business matchmaking
- Privacy-protected calls
- Geo-targeted campaigns
- Real-time insights
Brands already on Vitrak
What makes it work
Four things that keep this network real
Distribution discovery in India has always run on field visits, trade fairs and word of mouth. Vitrak moves it online without losing the trust that made the offline version work.
Business matchmaking
Easily finding the right business partner — brands and distributors matched on category, product and region.
Pan-India search
Find by state, city, category and brand — the four filters that actually decide a distribution fit.
Multi-language
English, Hindi, Marathi and key regional languages, with assisted onboarding for tier-2 and tier-3 trade.
- Pharma OTC
- Home & Kitchen
- Paints & Hardware
- Auto Spares
- Stationery
- Personal Care
- Foods & Beverages
- Sanitaryware
- FMCG
- Building Materials
- Electricals
- Agro Inputs
The Vitrak ecosystem
One loop, four players
Pick a step to see what happens there. Every stage is something the platform actually does today.
Step one
The brand puts its case in one place
A company builds a profile with its product portfolio, brochures, marketing collateral and videos, then points it at the categories and geographies it wants to grow in.
- Catalogue, brochures, collateral and video in one profile
- Targeted by category, state and city
- Surfaced to the distributors whose category and region fit
Step two
Vitrak makes the match
A distributor network built with the support of trusted trade bodies, matched to brands by category, product and region. Contact details stay on the platform, so a listing never becomes a leaked phone number.
- Business matchmaking on category, product and region
- Privacy-protected calling over masked numbers
- Consent-based recording, DPDP-aligned data handling
Step three
The distributor finds you, free
Distributors browse and search by category, brand and region on the Vitrak app, compare opportunities side by side, and raise a structured enquiry in a tap.
- Sign up with mobile number and OTP — no fees
- Brochures, videos and details without leaving the app
- Enquiries carry context, so nobody starts from zero
Step four
Reach you can actually account for
Enquiries land in the company's lead inbox and are tracked from new to closed. Listing views, campaign reach and calls connected sit in one dashboard — the numbers that justify the spend.
- Lead manager with tagging, assignment and notes
- Campaign reach and engagement reporting
- Call logs alongside the enquiry that started them
Two sides, one platform
Which side of the table are you on?
Your distribution growth engine
Everything you need to find, reach and connect with distributors
Everything a brand needs to open a new market, in one place instead of five spreadsheets and a field team's contact list.
Brand showcase
Upload your brand assets — catalogues, collateral and videos — so distributors can learn more and get in touch.
Lead manager
Every enquiry in one inbox — tag, assign and track from new to closed, with notes. A lightweight CRM, built in.
Geo-targeted campaigns
Push offers by state, city and category with your creative, schedule and budget — and full reach reporting.
Analytics & ROI
Listing views, enquiries, campaign reach and calls connected — the figures you take into a renewal conversation.
Free for distributors, always
Discover brands anytime, anywhere
Download the app, log in and discover companies actively seeking distributors in your area.
Quick sign-up
Mobile number and OTP — no fees, ever.
Browse real opportunities
Search brands by category, product and geography, and compare what each one is offering.
Talk without exposing your number
Raise an enquiry and speak to the brand over a masked line. Your number stays yours.
News and guidance
Your daily hub for trade news, market intelligence and expert distributor guidance.
How Vitrak works
From discovery to partnership, in one place
Five stages, and the platform carries the thread through all of them.
Discover
Distributors search by category, brand and region; brands surface where they want to grow.
Connect
A structured enquiry lands in the company's lead inbox, with context attached.
Engage
Both sides talk over privacy-protected numbers. Nothing personal is exposed.
Convert
Leads move from new to closed in the lead manager, tagged and assigned.
Grow
Campaigns and insights show what worked, so the next market opens faster.
Built into the platform
The details that keep the network working
Discovery is the front door. These are the things that make people come back through it.
Distributor discovery, filtered the way trade actually works
Search across state, city, category and brand, so the shortlist is relevant before the first call.
The right partner
Business matchmaking puts brands and distributors in front of the ones that actually fit.
Geo-targeted reach
Set state, city, category, creative and budget — then read the reach back.
Numbers that survive a renewal meeting
Listing views, enquiries, campaign reach, calls connected.
Illustrative — your dashboard shows your own figures.
Click to call. Nobody's real number changes hands.
Conversations run over masked local numbers, logged against the enquiry that started them and recorded only with consent.
+91 ••••• •••••
Masked line — neither side sees the other’s number
- Logged against the enquiry it belongs to
- Recorded only with consent · DPDP-aligned
Distributor feedback & ratings
Distributors leave moderated feedback on listed companies — a quality signal that helps serious brands stand out.
News, information & guidance
Curated trade content keeps distributors informed and returning — so your brand is seen by an active audience.
On-platform consultants
Connect with our consultancy panel — consultants with expertise in different areas — to support your distribution strategy.
Campaigns
A campaign, end to end
Set it up, put it in front of the right trade, and read what came back.
Create
Your creative, your schedule, your budget.
Target
By state, city and category — the trade you want.
Engage
Placements across the app reach active distributors.
Enquire
Interest becomes a structured lead in your inbox.
Measure
Reach, impressions and enquiries, reported back.
The distributor app
Built for the way distributors actually work
Free to join. Sign up once, useful every day.
Search brands, categories and locations
Filter to what's relevant to your city and your existing portfolio.
Real opportunities
Companies listed on Vitrak are actively looking for distributors.
Call privately
Reach the brand over a masked line, straight from the listing.
Raise and track enquiries
Your enquiries stay in one place, with the brand's reply attached.
iOS app coming soon.
Nashik · HQ
Extending reach
Association by association, city by city
Vitrak builds its distributor network with the support of trusted trade bodies and associations across the country, bringing them online through on-ground camps and regional-language support — so brands and distributors can find each other in days rather than months.
- Association partnerships with co-branding and on-ground camps
- Assisted onboarding and regional-language support for tier-2 and tier-3 trade
- Privacy-first by design — DPDP-aligned handling, consent-based recording
Map markers illustrate where Vitrak operates from and works; they are not a coverage count.
2022
Vitrak Extendreach Pvt. Ltd. was founded in April 2022 to bring ease into the FMCG market.
12 categories
From Pharma OTC and FMCG to Building Materials, Electricals and Agro Inputs.
Business matchmaking
Brands and distributors matched on the category, product and region that actually fit.
Nashik
Headquartered in Nashik, Maharashtra, working with associations across India.
Questions
The things people ask first
No. Quick sign-up with a mobile number and OTP — no fees, ever. There is no charge for browsing brands or raising enquiries.
Vitrak's distributor network is built with the support of trusted trade bodies and associations, and companies list because they are actively looking for distributors. Business matchmaking then puts each side in front of the category, product and region that fits — so a shortlist is relevant before the first call.
No. Calls run over masked local numbers, so neither side's real number is exposed. Calls are logged against the enquiry they belong to, and recorded only with consent — data handling is DPDP-aligned.
English, Hindi, Marathi and key regional languages, with assisted onboarding and regional-language support aimed at tier-2 and tier-3 trade.
Send an enquiry through the contact form and the team will come back with listing details, plans and next steps. Existing customers sign in at the company portal.
The Android app is live on Google Play. The iOS app is on the way — in the meantime, iPhone users can reach the team through the contact form.
Extend your reach
beyond boundaries.
Tell us which side you're on, and we'll take it from there.
Distributors join free through their association · Companies can request a listing any time