Our mission
The main motive for Vitrak is to help companies find the right distributors they require to develop.
About Vitrak
Making distribution smarter & simpler
Vitrak Extendreach Pvt. Ltd. was founded in April 2022 with the intention of bringing ease into the FMCG market — connecting distributors and companies through cost-effective solutions.
The idea
Minimise the cost of finding each other
The overall concept is to minimise marketing and research costs, optimise the use of manpower, extend the reach of a product, and establish a big brand — cost-effectively.
Distribution discovery in India has always been offline: field visits, trade fairs, word of mouth. Vitrak works with trade bodies and associations across the country to bring that world online, so brands and distributors can find each other in days rather than months.
What we're for
Our vision
To become the most reliable platform which enables distributors and companies to interact and transact digitally.
Our journey
How Vitrak got here
-
2022
A clear gap in the market
Praful Jain, Dhairyashil Patil and Punit Kusumgar started Vitrak after seeing the same problem from every side of the trade.
-
Finding a partner was still hard
The process of finding the right partner was fragmented, slow and expensive — for brands and distributors alike.
-
Starting in Maharashtra
Vitrak began in Maharashtra with the aim of making those connections easier and more reliable.
-
Expanding, and rebuilding
As Vitrak expanded beyond Maharashtra, the team realised brands needed more — and went back to learning and rebuilding.
-
2026
Vitrak 2.0
The need for Vitrak 2.0 was undeniable — leading to the launch of the Distributor App and the Company Portal. Led by Praful Jain along with Samit Jain.
Leadership
The people behind Vitrak 2.0
April 2022
Vitrak Extendreach Pvt. Ltd. was founded to bring ease into the FMCG market.
12 categories
From Pharma OTC and FMCG to Building Materials, Electricals and Agro Inputs.
Matchmaking
Brands and distributors matched on the category, product and region that actually fit.
Nashik
Headquartered in Nashik, Maharashtra, working with associations across India.
Brands already on Vitrak
Extend your reach
beyond boundaries.
Whether you're a brand, a distributor or an association — we'd like to hear from you.
Nashik, Maharashtra · info@vitrak.in